CHALLENGE

Tyson Foods has the negative of “Big Chicken.” Several documentaries have shown the company in a negative light, and it was time to tell Tyson’s side of the story. Flip the negative, flip the public’s perception.

CONCEPT

The family farms that grow the chickens are the lifeblood of Tyson Foods. Hear the farmers’ stories, in their own words, about their practices on the farms from growing chickens to sustaining the future.

MY ROLE

• Writing Interview Questions/Copy
• Project Concept and Strategy
• Building the Story in Post
• On Set Direction